A while ago, I subscribed to the Sixwise newsletter based mostly on this description of themselves:
SixWise.com's mission is to help you and your loved ones be safe, live longer and prosper in all aspects of life by providing you the key insights, top recommendations and most practical solutions culled from the world's leading experts and specialists to:
* Best protect yourself, your children and other loved ones from environmental toxins, crime and violence, natural disasters, and life's other dangers.
* Most effectively build your financial security with proven strategies while avoiding serious risks, scams and other pitfalls.
* Keep your home and valuable assets safe and secure from theft, costly damages, and other threats.
* Avoid getting taken advantage of by anyone — identity thieves online and offline, scam artists, unscrupulous businesses, and more.
Their newsletter was interesting, though nothing to blog home about, until I recieved this: A sensationalist advertisement posing as an actual recommendation.
Dear SixWise.com Subscriber,
This is a very special announcement, so please read on.
I need to tell you about something that has been concerning me of late … if you've watched the news, read the newspaper or visited your local mall, you'll know exactly what I am about talk to you about.
He goes on to list statistics and facts about the obesity problem in America, but don't worry, there is a solution. It's a secret that no one is telling you about and it's only available to the FIRST 1000 takers! [Oh NOES! I better sign up right away!!!!11!].
So I clicked the link to see what was up and found myself on a site extolling the virtures of "Ultrametabolism" thereby confirming that it was nothing but an cheesy, manipulative infomercial in web form. They ask for your name and e-mail address to give you "access to over $171 worth of companion tools for free". I used 10-minute-mail to see what kind of e-mail I would get and it's just what you'd expect.
Use of my first name as if talking to a friend, sensationalist speech, appeal to emotion, quoting of statistics that have little to do with you personally, and liberal use of the words "free" and "bonus" (do a Google search for the words "guarantee free bonus" and see what kinds of pages come up. Looks just like Ultrametabolism to me).
I realize there may be some legitimacy to all of this, but it's the sensationalism and manipulation I have a problem with. For example, Sixwise says these are things "you aren't told about", but all of the stuff I read about Ultrametabolism (fully posted on CBS's website for your instant viewing pleasure) is not new information, just a compilation of stuff most people already know or could learn with minimal effort (don't eat refined sugars… Woo! What a revelation!).
The point is that Sixwise is supposed to help you fight off marketing and manipulation. What difference does it make if the product has legitimacy if it's packaged and wrapped in deception?